And one of the marketing tasks is to avoid associating all product of the company with single problems. That's an objective must, as poor models (to say nothing of poor lots) may slip from any manufacturer.

At the same time, the famous companies do not spend money on customers' loyalty to their brands out of sheer vanity. What concerns Biostar, it's famous for a loyal pricing policy, partially thanks to savings on advertising and promotion of the brand itself. But as only few companies can do better than first-tier companies in pricing (we can think of DFI LANParty or ABIT Fatal1ty), prices for such motherboards remain quite attractive. In particular, while the grands are thinking about using elite capacitors for budget models, their colleagues have been offering the 'Sanyo & Rubycon' cocktail for a long time already. But the lag is not too large.Īs success of such companies is directly connected with the positive image in the eyes of consumers (most buyers of boxed motherboards understand hardware issues very well), products from 'minor' manufacturers are often technically better. Unfortunately, not all of them can provide sufficient number of products on the new chipsets to the masses synchronously with first-tier manufacturers. It allows these companies to exist comfortably (even if complaining about hard times), to set up vast displays at IT expos, design unique motherboards and equip them with original options. Nevertheless, the cost of boxed products (and consequently the margin) is higher.

They are all oriented on the retail market in the first place, which never had and never will have such turnovers as the OEM market.

NVIDIA nForce 550 chipset (a single nForce 550 bridge)īiostar aspires to the same positions on the market as ABIT, EPoX, DFI, Albatron, and other so-called second-tier manufacturers.

Biostar smart fan control